Greater Oklahoma City Chamber Launches National Image Campaign

The Greater Oklahoma City Chamber has launched a new image campaign aimed at changing misperceptions about Oklahoma City. Ongoing research completed by the Chamber shows that there is a serious disconnect between the impressive amenities Oklahoma City offers, and what the national audience perceives to be available. In many cases there is a complete lack of awareness of the city’s cultural, lifestyle and business amenities. The campaign features print advertisements, an online channel and digital magazine, along with additional online components, aimed at boosting the city’s national image.

“We consistently research and study Oklahoma City’s image among a national audience,” Greater Oklahoma City Chamber President & CEO Roy Williams said. “A large portion of our national audience either has misperceptions about what is available in Oklahoma City, or has never considered us as a place to live or work. We want to start tackling this image issue, because an improved image is a win for all of us.”

Print advertisements began running in the west coast edition of the Wall Street Journal in March. These ads highlight Oklahoma City’s biggest success stories, from the Thunder to Oklahoma City’s robust business climate to the high quality of life. The print aspects of the campaign are targeted to business publications like the Wall Street Journal, Forbes and Chief Executive.

The print and online ads will direct people to a new online channel, www.GreaterOKC.tv. This site features nearly 1,000 videos, provided by the Chickasaw Nation, about the region’s business community and cultural climate.

The new website will also feature Velocity- a 64-page digital magazine that brings the story of Oklahoma City to life. This interactive publication, which can be viewed at www.velocityokc.com, features in-depth content with embedded videos and links. It highlights the city’s diversity, accolades, recreation options, business climate, lifestyle amenities and more.

“Velocity and the website were designed so people could easily share these resources with their friends, family, coworkers and peers,” Williams said. “We are asking that people please share these links both inside and outside our community. We want to tell our story to as broad an audience as possible, and the more we work together, the more widely we can share the story of Oklahoma City’s renaissance.”